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A first-time account of the East India Company from the perspective of Indian business history....
For over 200 years, the East India Company was the largest and most powerful mercantile firm in Britain and Asia. Set up to procure Asian goods for British consumers, the Company's business network spanned Persia, India, China, Indonesia, and North America. In the late 1700s, its career took a dramatic turn as the Company lost ground as a trading firm, but founded an empire in India. Why did a merchant firm end up being an empire builder? Why did politics mesh so closely with the conduct of business in this time?
This new account of the East India Company answers these questions by taking a fresh look at the world of Indian business. The story fits together many pieces of a vast jigsaw puzzle, and shows how trading in India changed the Company and how the Company changed Indian business.
- Sales Rank: #36493 in Audible
- Published on: 2012-11-20
- Released on: 2012-11-20
- Format: Unabridged
- Original language: English
- Running time: 340 minutes
Most helpful customer reviews
0 of 0 people found the following review helpful.
Intellectual Read
By Shardul Jain
Good one but a lot of economic jargons which is understandable considering the genre of the book.
Anyways a good perspective on The East India Company without digressing into the arena of British Rule of India!
0 of 0 people found the following review helpful.
Good Brief History
By Teadrinker
This is a very good history of the time period. Even though the focus is economics, it covers some political history too. It does not waste words, which is refreshing.
0 of 0 people found the following review helpful.
One Star
By John M Thompson
As an outline is was OK, but it need fleshing out
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